This is relevant for the economy of the country/city brand and this is no coincidence that the major world cities like New York, London, Paris and more function well and each year the number of tourists is more than double the number of the residents. Apart from the people and the governmental agencies, private brands are also increasingly helpful. For instance when someone in the US buys an Adidas product he/she gets a little piece of Germany. Another example are the "Made in Italy" products, which connect Italy with the words high quality and style. Gwen Thomas A clear example of city marketing is New York city with the slogan "I Love New York", which is printed in many products that can be found almost everywhere around the world.
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